Last week, I shot some personal branding photos for the multi-talented Jared Kessler, a Seattle copywriter in the process of overhauling his website. We met up at Makers—a beautifully well-lit and quasi-Mad Men-ish workspace for freelancers/creatives in Belltown—and then traipsed around Capitol Hill for a bit, grabbing lunch at Oddfellows and chatting about the challenges of marketing oneself. (A topic with which I could use a little help!) Next week, we're also going to shoot a video for his site which—if all goes according to plan—should turn out really cool.